Create a Micro-business in Construction
Why Curtis became an entrepreneur
What matters (Values)
- Working independently outdoors
- Flexibility for volunteer service
- Time alone and with family
What he loves (Joys)
- Working with his hands
- Building something sturdy and lasting
- Creating something valuable out of something that seems worthless
- Spending time with his family
- Helping others who are in difficult places
- Playing music with a group of friends (he plays acoustic guitar)
- Hiking with his dog
What he’s good at (Skills)
- Strong, sturdy craftsmanship
- Creative use of recycled materials
- Simple custom designs
- Medic duties (learned in the military)
- Basic landscaping
- Making grilled cheese sandwiches
How the 5-Stage Business Model worked in a construction business
Do: Start small, keep moving
Curtis began by simply doing the things he was good at. He used his talent for creative reuse and sturdy craftsmanship to add a workshop lean-to on his garage and build a treehouse for his children. A neighbor who saw the treehouse asked if Curtis would be willing to repair her deck and build a few birdhouses, and then commissioned a playhouse for her granddaughter.
Other small projects began to roll in, most of which could be completed during evenings and weekends. As his project list grew, Curtis realized that he was earning almost as much at his side work as at his day job. His hobby had become a full-fledged microbusiness.
Share: Show and tell how your Task can benefit others
Teach: Become an industry expert
Package: Create passive income
As Curtis did a year-end assessment of his business in preparation for the new year, he realized that he had lost touch with one of his “things that matter.” He no longer had the flexibility to volunteer whenever he was needed. After brainstorming with his family, Curtis decided he needed to create some passive streams of income so that he could earn more while working less.
His wife helped him put together patterns for some custom wood projects suitable for various ages, and they listed them as downloadable e-products on Clickbank. Because they knew many people in the homeschool world, they sent review copies to influential bloggers and donated a few pattern sets as door prizes for homeschool events. In addition, Curtis’s daughter added the patterns to the business website along with a plug-in that allowed small ads from Google AdSense to show up at specific locations on the site.
Multiply: Do more of what you love, less of what you don’t
Passive income from the project patterns and website ads slowly gained momentum. With Clickbank sales deposits showing up every other Wednesday in his bank account, and a check from Google Adsense every month or so, Curtis had an income and was able to become more picky about the kind of jobs he took. He returned to his original focus on small, custom-designed creative projects that involved the creative reuse of unique materials.
He and his family created more patterns, then a short how-to booklet, and finally, even a two-semester home study course based on the college classes Curtis taught. The website continued to grow as each of the children learned to add photos, tips, short articles, reviews of construction books and products, and more. As passive income increased, Curtis realized he had achieved the dream of earning what he needed, doing what he loved, right from the workshop in his back yard.
And that’s what it means to do what matters and make it pay.
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